How to turn the Handkäs world on its head.
Now everyone becomes a Hessian.
Handkäs with music – a Hessian specialty, a very special treat that divides mankind into friend and foe – traditionally prepared and more commonly enjoyed in cider taverns. At least until now. Until our long-standing customer, the Schwälbchen dairy, came up with another new product idea – hand cheese for spreading and dipping.
The eye also advertises.
Our task: to publicize this new product in the poster and radio, banner and social media channels. Our idea: a strong message that resonates with both the application and the novelty. It reads: “Our latest trick. Hand cheese dip from Schwälbchen.” Plus a visual that attracts maximum attention. With a protagonist who has become a kind of key visual for the Schwälbchen brand over the years.
String music for the ears.
We present the idea in a media-friendly way on the radio. We stage the latest prank like a modern-day Wilhelm Busch and, in addition to publicizing the Handkäs-Dip, also create a good image for the Schwälbchen brand.
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