How do you modernise a brand that has always been modern?
Mutual insurance association.
Continentale is one of the largest German insurers. Nevertheless, it is not an insurance company in the usual sense: as a “mutual insurance association”, the needs of the customers take center stage and almost the entire surplus is returned to the policyholders. An understanding that has characterised the company’s actions since 1926 and could hardly be more contemporary today.
Despite all its modernity, Continentale had become a little “outdated” visually and communicatively. That’s why our task was to conceptualise and implement a complete brand and design relaunch that would take Continentale into the future without losing its origins.
Trust that endures.
The starting point and centerpiece is a strong brand claim that brings together the values and virtues of the past with a clear promise for the future: “Trust that lasts”.
The corporate design is based on this idea, from the visual language and design elements to corporate wording and the exclusively developed corporate typeface. The connection between the past and the future can be seen down to the smallest detail – a striking example is the striking colour gradient that seamlessly combines the classic “Continentale Blue” with the new “Continentale Ambas”.
Perfectly orchestrated: the step into the future.
The new design logic is applied to all communication tools and channels. This includes the completely redesigned website, moving images, digital sales literature, materials for insurance agencies and a complete range of business stationery.
Toolkits for specialist departments, implementation workshops and internal communication measures ensure a perfectly orchestrated implementation.
