How do you convince people that sustainability and concrete are not a contradiction in terms?
Material to build our future.
With 3,000 locations in 50 countries, Heidelberg Materials is one of the world’s largest building materials companies. However, its activities are not only centered on high-quality products, but above all on responsibility for the environment: the innovative company is a pioneer in the building materials industry on the path to CO2 neutrality and a circular economy and develops sustainable and intelligent building materials for the future.
EcoCrete® – Next Generation Concrete.
Our collaboration with Heidelberg Materials began with the market launch of EcoCrete, the sustainable concrete that enables a significant reduction in CO2 while maintaining the same quality and meets the climate targets set, from the extraction of raw materials to production and transport.
Sustainability in a nutshell.
The EcoCrete introductory campaign gets to the heart of the matter, demonstrating that building with concrete and sustainable thinking need not be a contradiction in terms. Tailored to different target groups, from construction companies and planning/architectural offices to private and public construction managers, a fully integrated campaign structure has been created that ranges from moving images, digital, print, social media and newsletter marketing to sales literature and sales support.
We also support Heidelberg Materials as the German lead agency in areas such as product and brand communication, trade fairs, sales literature and internal communication.
