How a global player also takes off on the ground.
The Fraport division has been parking with us since 2012.
The years have flown by. And the journey is not over yet: with Fraport, we are looking after a real heavyweight among the top brands in Germany. The international company markets over 30,000 car parks around Frankfurt Airport. With over 11 million car park entrances per year, it needs a good pace when it comes to advertising media.
The "P" makes the program.
The core business of Fraport Parking is: car parks. That’s why we have prominently integrated the “P” signet into our product communication. Speaking of proximity, we are responsible for the claim “Nobody parks closer” as well as for the numerous image and product motifs with the “P” protagonist.
Planned and striking.
Sophisticated guidance systems ensure better orientation in the car parks. To support this visually, we have designed product icons, construction site signs, car park maps and site plans in a wide variety of formats. To ensure that the journey remains the destination, Fraport customers are provided with user-friendly directions to the car parks as printable PDFs.
Stop in the green oasis - Gateway Gardens.
A special car park with special communication: we put together the entire communication package right from the start: from key visuals to flyers, information material and brochures to animations for the web.