Systematically for the system expert.
A holistic system concept that connects.
We have been working with Buderus, one of Europe’s strongest thermotechnology brands, since 2013. With milestones such as international campaigns, a new corporate design, claim development and major trade fair appearances. The company, based in Wetzlar, Hesse, is a wholesale specialist that supplies system solutions for heating, ventilation and cooling and is characterised by its consulting expertise and comprehensive range of services.
Stand out at the trade fair.
Since 2015, we have been designing trade fair appearances such as the one at the world’s leading trade fair ISH and perfectly showcasing innovations and highlights. With ingenious stand concepts, campaign integrations and elaborate stage shows, we are able to inspire international trade visitors time and time again. At up to 10 events a year, live and virtual.
Leading the way: the Blue Planet campaign.
The message behind the Blue Planet creates a link between the brand and the future and includes all target groups: end consumers, specialist customers and employees. After all, it’s not just a rethink that’s needed, but action. As many people as possible who do something for the future of the Blue Planet.
Content that moves.
We think in all directions for Buderus: From podcasts with a prominent cast to an Effie-winning virtual reality format and emotional TV adverts for end consumers. Home stories with testimonials from satisfied customers and regular shareable content for specialist partners round off the portfolio.
Milestones of our Buderus creation.
With heart and technology: Social Media for Buderus.
We rely on well thought-out, targeted communication on platforms such as Instagram, Facebook and LinkedIn. This involves addressing both the end customer target group and the B2B community with tailored content. We create a strong brand presence with high-quality posts and stories that reflect the values of Buderus. Supported by data-based analyses and the continuous optimization of performance and reach, we not only increase engagement, but also brand awareness. Successful collaborations, such as with “Traumhaft wohnen”, further strengthen the brand image and we reach the right target group through precisely placed meta ads and focus on sustainable success.