A dynamic brand with diverse tasks.
How do you turn an institution with a public mandate into a modern brand?
As a state, central and commercial bank, Helaba plays a key role in economic life. To show that banks with a public mandate are more exciting than sometimes thought, we present them as a dynamic brand with a wide range of tasks. Since the repositioning in 2018, many campaigns with a serial character have been created that utilise all relevant communication channels. From product launches to employer branding.
Moving appearance.
A comprehensive new corporate design, based on the claim Werte, die bewegen. For a consistent appearance across all levels of internal and external communication, from the advertising campaign to moving images, digital touchpoints and classics such as stationery and business cards. A staging of the Landesbank’s core idea: Helaba is the brand that moves customers, partners and employees forward.
Sustainability at work.
Many people talk about sustainability, Helaba talks about concrete achievements and references. Content in the form of a series of interviews with corporate customers that Helaba is supporting on the path to transformation. With sustainable financial products and advice as an ESG advisor for projects based on sustainability criteria. For example, for climate-friendly housing, CO2 reduction in the automotive industry or the implementation of sustainability strategies in the food trade. A case campaign with a digital focus for a driving player in the sustainable finance market.
Employees make the brand.
A company’s most credible brand ambassadors? The people who work there. In the target group-specific employer brand campaign, trainees, professionals and IT specialists have their say to talk about their exciting tasks and make people curious about the bank. Helaba is the perfect place to make a difference and advance your own career.
