How does refreshment stay fresh at all times?
Quite the best partners.
The company history of Hassia Mineralquellen began 150 years ago. Our partnership is not as long, but unusually enduring: we have been supporting Hassia for over 30 years. We have accompanied its development into the second largest branded mineral spring in Germany at key milestones and with numerous campaigns.
More than just a thirst quencher.
Sparkling, true to life, neighbourly. The current appearance positions hassia Sprudel as the refreshment brand next door. Whereby refreshment doesn’t just mean quenching your thirst, but the inspiring moments in life. Hardly any other brand in the region is as deeply anchored in people’s everyday lives as the traditional brand from Bad Vilbel. That is why these moments also determine the dramaturgy of the campaign.
Strikingly great refreshment.
Motifs that set the scene for a spontaneous, active experience. 18/1 posters and full-column posters in portrait format ensure presence. Animated videos with a length of 6 to 10 seconds are used. On the website, in social media and on info screens in public transport.
Fresh on the ears.
From out-of-home to social media, from moving images to radio adverts with a local hero. The communication is extended on the soundtrack to the regional radio stations. The spot was produced in close collaboration with Playroom Studios in Frankfurt and HR3 presenter Tobi Kämmerer, whose refreshing good humour perfectly matches hassia’s brand personality. The typical jingle, which remains the brand’s recognisable trademark, has also been modernised.
