{"id":96909,"date":"2023-10-24T12:18:29","date_gmt":"2023-10-24T10:18:29","guid":{"rendered":"https:\/\/www.dammbierbaum.de\/arbeiten\/how-do-you-show-that-reusable-pet-bottles-are-better-than-their-reputation\/"},"modified":"2024-09-15T23:46:39","modified_gmt":"2024-09-15T21:46:39","slug":"genossenschaft-deutscher-brunnen-gdb","status":"publish","type":"arbeiten","link":"https:\/\/www.dammbierbaum.de\/en\/work\/genossenschaft-deutscher-brunnen-gdb\/","title":{"rendered":"How do you show that reusable PET bottles are better than their reputation?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"96909\" class=\"elementor elementor-96909 elementor-89912\" data-elementor-post-type=\"arbeiten\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e14c5f5 elementor-section-height-min-height elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"4e14c5f5\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/www.dammbierbaum.de\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/GDB_Hero_Reel_1920x900.mp4&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted elementor-html5-video\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ae71e90\" data-id=\"ae71e90\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f5b18c elementor-widget elementor-widget-heading\" data-id=\"3f5b18c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A campaign as a contribution to the discussion on sustainability and reusable packaging.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7fb12382 elementor-section-stretched streifen elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7fb12382\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-108e6a20\" data-id=\"108e6a20\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c9e97f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c9e97f4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-92cd483\" data-id=\"92cd483\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69ef370 elementor-widget elementor-widget-spacer\" data-id=\"69ef370\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cdb3514 elementor-section-stretched elementor-reverse-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cdb3514\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3024e83\" data-id=\"3024e83\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4c7c04 elementor-widget elementor-widget-image\" data-id=\"f4c7c04\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"721\" src=\"https:\/\/www.dammbierbaum.de\/wp-content\/uploads\/2023\/10\/gdb-fuer-saubere-meere-1024x721.webp\" class=\"attachment-large size-large wp-image-94315\" alt=\"\" srcset=\"https:\/\/www.dammbierbaum.de\/wp-content\/uploads\/2023\/10\/gdb-fuer-saubere-meere-1024x721.webp 1024w, https:\/\/www.dammbierbaum.de\/wp-content\/uploads\/2023\/10\/gdb-fuer-saubere-meere-300x211.webp 300w, https:\/\/www.dammbierbaum.de\/wp-content\/uploads\/2023\/10\/gdb-fuer-saubere-meere-768x541.webp 768w, https:\/\/www.dammbierbaum.de\/wp-content\/uploads\/2023\/10\/gdb-fuer-saubere-meere.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ed673ab\" data-id=\"ed673ab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e7bf3f elementor-widget elementor-widget-heading\" data-id=\"0e7bf3f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Together for reusable PET bottles.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98e0bb3 elementor-widget elementor-widget-text-editor\" data-id=\"98e0bb3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The German Mineral Water Cooperative (GDB) manages the reusable and recycling system of German mineral water companies with around 180 member companies. With around 1 billion reusable PET bottles, the reusable system is the largest managed reusable system in Europe &#8211; also for PET. This has a not inconsiderable effect on sustainability and climate protection. This is where communication comes into play: because returnable PET bottles are better than their reputation.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8de50c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8de50c7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-83438a5\" data-id=\"83438a5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27900e5 elementor-widget elementor-widget-spacer\" data-id=\"27900e5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5bab295 elementor-section-stretched elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5bab295\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0de6e93\" data-id=\"0de6e93\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-004081b elementor-widget elementor-widget-heading\" data-id=\"004081b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Facts and figures.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb42fd0 elementor-widget elementor-widget-text-editor\" data-id=\"cb42fd0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A landing page as a central information hub about mineral water in PET: What is PET anyway? What effect do returnable PET and closed-loop systems have on the environment and climate? How does recycling work? Reduced in design, with facts and visuals in the center and an extensive FAQ section.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6853621\" data-id=\"6853621\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3913770 elementor-widget elementor-widget-image\" data-id=\"3913770\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.dammbierbaum.de\/wp-content\/uploads\/2023\/07\/Zahlen-Fakten-1024x576.png\" class=\"attachment-large size-large wp-image-90281\" alt=\"\" srcset=\"https:\/\/www.dammbierbaum.de\/wp-content\/uploads\/2023\/07\/Zahlen-Fakten-1024x576.png 1024w, https:\/\/www.dammbierbaum.de\/wp-content\/uploads\/2023\/07\/Zahlen-Fakten-300x169.png 300w, https:\/\/www.dammbierbaum.de\/wp-content\/uploads\/2023\/07\/Zahlen-Fakten-768x432.png 768w, https:\/\/www.dammbierbaum.de\/wp-content\/uploads\/2023\/07\/Zahlen-Fakten.png 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-be2938b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"be2938b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69a10f9\" data-id=\"69a10f9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5d1be4 elementor-widget elementor-widget-spacer\" data-id=\"a5d1be4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9cadfaf elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9cadfaf\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a1bf0c6\" data-id=\"a1bf0c6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c613464 elementor-widget elementor-widget-video\" data-id=\"c613464\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/www.dammbierbaum.de\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/gdb-pet-shop-people.webp&quot;,&quot;id&quot;:95229,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.dammbierbaum.de\/wp-content\/uploads\/2023\/10\/PET-Spot-Final_1.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/www.dammbierbaum.de\/wp-content\/uploads\/2023\/10\/gdb-pet-shop-people.webp);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-play\"><\/i>\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Play Video<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b3e3eec\" data-id=\"b3e3eec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-192c811 elementor-widget elementor-widget-heading\" data-id=\"192c811\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">PET-Shop-People - the campaign.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dab456 elementor-widget elementor-widget-text-editor\" data-id=\"6dab456\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Attention for arguments. With humour, but without forgetting that it&#8217;s about an important topic. That was the aim when developing the campaign motifs that lead to the landing page with its information. Above all, the campaign was played out via posts on social media with a focus on Facebook, supported by high-reach banner formats. The performance of the campaign was optimised using A\/B testing, and interactive formats such as quiz ads with questions on the topic of &#8220;mineral water in PET&#8221; helped to exceed the reach and engagement targets.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The German Mineral Water Cooperative (GDB) offers information that dispels prejudices. With an extensive FAQ section and via social media.<\/p>\n","protected":false},"featured_media":93710,"template":"","meta":{"_acf_changed":false,"iawp_total_views":16},"class_list":["post-96909","arbeiten","type-arbeiten","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.dammbierbaum.de\/en\/wp-json\/wp\/v2\/arbeiten\/96909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dammbierbaum.de\/en\/wp-json\/wp\/v2\/arbeiten"}],"about":[{"href":"https:\/\/www.dammbierbaum.de\/en\/wp-json\/wp\/v2\/types\/arbeiten"}],"version-history":[{"count":4,"href":"https:\/\/www.dammbierbaum.de\/en\/wp-json\/wp\/v2\/arbeiten\/96909\/revisions"}],"predecessor-version":[{"id":97989,"href":"https:\/\/www.dammbierbaum.de\/en\/wp-json\/wp\/v2\/arbeiten\/96909\/revisions\/97989"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dammbierbaum.de\/en\/wp-json\/wp\/v2\/media\/93710"}],"wp:attachment":[{"href":"https:\/\/www.dammbierbaum.de\/en\/wp-json\/wp\/v2\/media?parent=96909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}