{"id":96906,"date":"2023-10-24T12:23:20","date_gmt":"2023-10-24T10:23:20","guid":{"rendered":"https:\/\/www.dammbierbaum.de\/arbeiten\/californian-almonds-are-conquering-the-german-market\/"},"modified":"2024-09-15T23:46:27","modified_gmt":"2024-09-15T21:46:27","slug":"california-almonds","status":"publish","type":"arbeiten","link":"https:\/\/www.dammbierbaum.de\/en\/work\/california-almonds\/","title":{"rendered":"Californian almonds are conquering the German market."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"96906\" class=\"elementor elementor-96906 elementor-89914\" data-elementor-post-type=\"arbeiten\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e14c5f5 elementor-section-height-min-height elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"4e14c5f5\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/www.dammbierbaum.de\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/Hero-Loop-Almonds.mp4&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted elementor-html5-video\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ae71e90\" data-id=\"ae71e90\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f5b18c elementor-widget elementor-widget-heading\" data-id=\"3f5b18c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Snacking instead of baking: From California to the German market. <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7fb12382 elementor-section-stretched streifen elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7fb12382\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-108e6a20\" data-id=\"108e6a20\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-97cefea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"97cefea\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b341bf\" data-id=\"1b341bf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64773b5 elementor-widget elementor-widget-spacer\" data-id=\"64773b5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae1cda3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ae1cda3\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c20e8fa\" data-id=\"c20e8fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c05573 elementor-widget elementor-widget-image\" data-id=\"1c05573\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img data-opt-id=204887975  fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"511\" src=\"https:\/\/mllaizlj0tu6.i.optimole.com\/w:1024\/h:511\/q:mauto\/g:sm\/f:best\/https:\/\/www.dammbierbaum.de\/wp-content\/uploads\/2023\/07\/Almonds-Key-Visual.png\" class=\"attachment-large size-large wp-image-90286\" alt=\"\" srcset=\"https:\/\/mllaizlj0tu6.i.optimole.com\/w:1024\/h:511\/q:mauto\/g:sm\/f:best\/https:\/\/www.dammbierbaum.de\/wp-content\/uploads\/2023\/07\/Almonds-Key-Visual.png 1024w, https:\/\/mllaizlj0tu6.i.optimole.com\/w:300\/h:150\/q:mauto\/g:sm\/f:best\/https:\/\/www.dammbierbaum.de\/wp-content\/uploads\/2023\/07\/Almonds-Key-Visual.png 300w, https:\/\/mllaizlj0tu6.i.optimole.com\/w:768\/h:383\/q:mauto\/g:sm\/f:best\/https:\/\/www.dammbierbaum.de\/wp-content\/uploads\/2023\/07\/Almonds-Key-Visual.png 768w, https:\/\/mllaizlj0tu6.i.optimole.com\/w:1536\/h:766\/q:mauto\/g:sm\/f:best\/https:\/\/www.dammbierbaum.de\/wp-content\/uploads\/2023\/07\/Almonds-Key-Visual.png 1536w, https:\/\/mllaizlj0tu6.i.optimole.com\/w:1580\/h:788\/q:mauto\/g:sm\/f:best\/https:\/\/www.dammbierbaum.de\/wp-content\/uploads\/2023\/07\/Almonds-Key-Visual.png 1580w, https:\/\/mllaizlj0tu6.i.optimole.com\/w:1580\/h:788\/q:mauto\/g:sm\/f:best\/dpr:2\/https:\/\/www.dammbierbaum.de\/wp-content\/uploads\/2023\/07\/Almonds-Key-Visual.png 2x\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-61a50eb\" data-id=\"61a50eb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-181798b elementor-widget elementor-widget-heading\" data-id=\"181798b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Active worldwide, underestimated throughout Germany.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a94aad elementor-widget elementor-widget-text-editor\" data-id=\"1a94aad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Representing almost 8,000 farmers and processors, the Almond Board of California is responsible for the global marketing of Californian almonds. Our job: to develop and implement communication for the German market together with our American partner agency SRG. Germans like to bake with it &#8211; but the almond is not (yet) popular as a healthy snack.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3769c62 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3769c62\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aa19558\" data-id=\"aa19558\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4823e5a elementor-widget elementor-widget-spacer\" data-id=\"4823e5a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-902b664 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"902b664\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d42566b\" data-id=\"d42566b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df35bac elementor-widget elementor-widget-heading\" data-id=\"df35bac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Snack the Californian sun.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6c7f3b elementor-widget elementor-widget-text-editor\" data-id=\"d6c7f3b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A German-American co-production created a campaign idea that works for all channels: &#8220;Snack the Californian sun&#8221;. The modern and light snack, fresh, feminine, full of life, like the Californian attitude to life. The stylised fusion of the almond can with the sun establishes a key visual that underlines the message and positioning in all media.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9b24a52\" data-id=\"9b24a52\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d54719 elementor-widget elementor-widget-image\" data-id=\"3d54719\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img data-opt-id=12421124  fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"511\" src=\"https:\/\/mllaizlj0tu6.i.optimole.com\/w:1024\/h:511\/q:mauto\/g:sm\/f:best\/https:\/\/www.dammbierbaum.de\/wp-content\/uploads\/2023\/07\/Almonds-Social-Media.png\" class=\"attachment-large size-large wp-image-90288\" alt=\"\" srcset=\"https:\/\/mllaizlj0tu6.i.optimole.com\/w:1024\/h:511\/q:mauto\/g:sm\/f:best\/https:\/\/www.dammbierbaum.de\/wp-content\/uploads\/2023\/07\/Almonds-Social-Media.png 1024w, https:\/\/mllaizlj0tu6.i.optimole.com\/w:300\/h:150\/q:mauto\/g:sm\/f:best\/https:\/\/www.dammbierbaum.de\/wp-content\/uploads\/2023\/07\/Almonds-Social-Media.png 300w, https:\/\/mllaizlj0tu6.i.optimole.com\/w:768\/h:383\/q:mauto\/g:sm\/f:best\/https:\/\/www.dammbierbaum.de\/wp-content\/uploads\/2023\/07\/Almonds-Social-Media.png 768w, https:\/\/mllaizlj0tu6.i.optimole.com\/w:1536\/h:766\/q:mauto\/g:sm\/f:best\/https:\/\/www.dammbierbaum.de\/wp-content\/uploads\/2023\/07\/Almonds-Social-Media.png 1536w, https:\/\/mllaizlj0tu6.i.optimole.com\/w:1580\/h:788\/q:mauto\/g:sm\/f:best\/https:\/\/www.dammbierbaum.de\/wp-content\/uploads\/2023\/07\/Almonds-Social-Media.png 1580w, https:\/\/mllaizlj0tu6.i.optimole.com\/w:1580\/h:788\/q:mauto\/g:sm\/f:best\/dpr:2\/https:\/\/www.dammbierbaum.de\/wp-content\/uploads\/2023\/07\/Almonds-Social-Media.png 2x\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-56c0f45 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56c0f45\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c451691\" data-id=\"c451691\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d32c65 elementor-widget elementor-widget-spacer\" data-id=\"4d32c65\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3290d6f elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3290d6f\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5cf3cd7\" data-id=\"5cf3cd7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0828f5f elementor-widget elementor-widget-video\" data-id=\"0828f5f\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\/\\/mllaizlj0tu6.i.optimole.com\\/w:auto\\/h:auto\\/q:mauto\\/g:sm\\/f:best\\/https:\\/\\/www.dammbierbaum.de\\/wp-content\\/uploads\\/2023\\/10\\/california-almonds-cover.webp&quot;,&quot;id&quot;:94799,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.dammbierbaum.de\/wp-content\/uploads\/2023\/07\/Hero-Loop-Almonds.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/mllaizlj0tu6.i.optimole.com\/w:auto\/h:auto\/q:mauto\/g:sm\/f:best\/https:\/\/www.dammbierbaum.de\/wp-content\/uploads\/2023\/10\/california-almonds-cover.webp);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-play\"><\/i>\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Play Video<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0a9a738\" data-id=\"0a9a738\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31f355f elementor-widget elementor-widget-heading\" data-id=\"31f355f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Hollywood vibes for the German market.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d40a4c elementor-widget elementor-widget-text-editor\" data-id=\"7d40a4c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The driving force behind the campaign is the elaborately produced TV advert, filmed in California and polished in Frankfurt am Main. We present the almond in a new light for the German target group and rely on atmospheric images full of joie de vivre and lightness. Always there and right in the center: The almond as a small, light snack for in-between meals.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c8b6bca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c8b6bca\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-299ae9a\" data-id=\"299ae9a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b3a1be elementor-widget elementor-widget-spacer\" data-id=\"5b3a1be\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d1936d1 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d1936d1\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c46b68d\" data-id=\"c46b68d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a30ec34 elementor-widget elementor-widget-heading\" data-id=\"a30ec34\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Entertaining in the long term: multi-channel campaign.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13ba80c elementor-widget elementor-widget-text-editor\" data-id=\"13ba80c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>During the production of the advert, extensive campaign footage was produced for use in various channels, especially for social media. &#8220;Snackable content&#8221; in the true sense of the word. Since the campaign launch, this has been used in many social media flights that deal with various focus topics such as health, beauty and zero waste. Once awareness has been raised, specific benefits are communicated.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bb0190f\" data-id=\"bb0190f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53f721d elementor-widget elementor-widget-video\" data-id=\"53f721d\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\/\\/mllaizlj0tu6.i.optimole.com\\/w:auto\\/h:auto\\/q:mauto\\/g:sm\\/f:best\\/https:\\/\\/www.dammbierbaum.de\\/wp-content\\/uploads\\/2023\\/10\\/california-almonds-cover-2.webp&quot;,&quot;id&quot;:94816,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.dammbierbaum.de\/wp-content\/uploads\/2023\/10\/Shine-1280x1280_1.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/mllaizlj0tu6.i.optimole.com\/w:auto\/h:auto\/q:mauto\/g:sm\/f:best\/https:\/\/www.dammbierbaum.de\/wp-content\/uploads\/2023\/10\/california-almonds-cover-2.webp);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-play\"><\/i>\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Play Video<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Not just for baking: together with California Almonds, we have positioned the almond as a healthy snack and are bringing the &#8220;sun of California&#8221; to Germany with this campaign idea.<\/p>\n","protected":false},"featured_media":93251,"template":"","meta":{"_acf_changed":false,"iawp_total_views":18},"class_list":["post-96906","arbeiten","type-arbeiten","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.dammbierbaum.de\/en\/wp-json\/wp\/v2\/arbeiten\/96906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dammbierbaum.de\/en\/wp-json\/wp\/v2\/arbeiten"}],"about":[{"href":"https:\/\/www.dammbierbaum.de\/en\/wp-json\/wp\/v2\/types\/arbeiten"}],"version-history":[{"count":4,"href":"https:\/\/www.dammbierbaum.de\/en\/wp-json\/wp\/v2\/arbeiten\/96906\/revisions"}],"predecessor-version":[{"id":97986,"href":"https:\/\/www.dammbierbaum.de\/en\/wp-json\/wp\/v2\/arbeiten\/96906\/revisions\/97986"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dammbierbaum.de\/en\/wp-json\/wp\/v2\/media\/93251"}],"wp:attachment":[{"href":"https:\/\/www.dammbierbaum.de\/en\/wp-json\/wp\/v2\/media?parent=96906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}