{"id":96891,"date":"2023-10-24T13:24:18","date_gmt":"2023-10-24T11:24:18","guid":{"rendered":"https:\/\/www.dammbierbaum.de\/arbeiten\/handkaese-with-a-difference\/"},"modified":"2024-09-15T23:45:23","modified_gmt":"2024-09-15T21:45:23","slug":"birkenstock","status":"publish","type":"arbeiten","link":"https:\/\/www.dammbierbaum.de\/en\/work\/birkenstock\/","title":{"rendered":"&#8220;Handk\u00e4se&#8221; with a difference."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"96891\" class=\"elementor elementor-96891 elementor-90182\" data-elementor-post-type=\"arbeiten\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e14c5f5 elementor-section-height-min-height elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"4e14c5f5\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/www.dammbierbaum.de\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/Birkenstock_Hero_Reel_1920x900px.mp4&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted elementor-html5-video\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ae71e90\" data-id=\"ae71e90\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f5b18c elementor-widget elementor-widget-heading\" data-id=\"3f5b18c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hessian tradition served in a modern way.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7fb12382 elementor-section-stretched streifen elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7fb12382\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-108e6a20\" data-id=\"108e6a20\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b26a5fc elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b26a5fc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-296bebe\" data-id=\"296bebe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2abbf0 elementor-widget elementor-widget-spacer\" data-id=\"f2abbf0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f3d3c8d elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f3d3c8d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-813e13e\" data-id=\"813e13e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-956c508 elementor-widget elementor-widget-video\" data-id=\"956c508\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.dammbierbaum.de\/wp-content\/uploads\/2023\/07\/Birkenstock_Hero_Reel_1920x900px.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f15b89e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f15b89e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c3b945\" data-id=\"7c3b945\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c698e1a elementor-widget elementor-widget-spacer\" data-id=\"c698e1a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c6865c elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c6865c\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5c46a3a\" data-id=\"5c46a3a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6f8afa elementor-widget elementor-widget-image\" data-id=\"d6f8afa\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.dammbierbaum.de\/wp-content\/uploads\/2023\/07\/230621-Birkenstock-ContentMark-@2x-1024x576.png\" class=\"attachment-large size-large wp-image-90377\" alt=\"\" srcset=\"https:\/\/www.dammbierbaum.de\/wp-content\/uploads\/2023\/07\/230621-Birkenstock-ContentMark-@2x-1024x576.png 1024w, https:\/\/www.dammbierbaum.de\/wp-content\/uploads\/2023\/07\/230621-Birkenstock-ContentMark-@2x-300x169.png 300w, https:\/\/www.dammbierbaum.de\/wp-content\/uploads\/2023\/07\/230621-Birkenstock-ContentMark-@2x-768x432.png 768w, https:\/\/www.dammbierbaum.de\/wp-content\/uploads\/2023\/07\/230621-Birkenstock-ContentMark-@2x.png 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5aff107\" data-id=\"5aff107\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-061c2a9 elementor-widget elementor-widget-heading\" data-id=\"061c2a9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A good piece of Hesse.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a88a58 elementor-widget elementor-widget-text-editor\" data-id=\"9a88a58\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The Heinrich Birkenstock cheese dairy is the third largest in Germany. For over 50 years, everything here has revolved around &#8220;Handk\u00e4s&#8221;, and the company is one of the few family-run cheese dairies in Hesse. How can you modernise the Birkenstock brand and make the products attractive and relevant to a younger target group without questioning the traditions and origins?<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c8c8146 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c8c8146\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c2c2fea\" data-id=\"c2c2fea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-85a52a0 elementor-widget elementor-widget-spacer\" data-id=\"85a52a0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c8392d elementor-section-stretched elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c8392d\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0b71db9\" data-id=\"0b71db9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd3152a elementor-widget elementor-widget-heading\" data-id=\"fd3152a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\"Handk\u00e4se\" can be different!<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ddf567 elementor-widget elementor-widget-text-editor\" data-id=\"2ddf567\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The new Birkenstock brand world shows a completely new side to Handk\u00e4se: modern, surprising, inspiring&#8230; and yet somehow still typically Hessian.<\/p>\n<p>&#8220;Handk\u00e4se can also be different&#8221; is how we present refreshingly unusual creations such as the Handk\u00e4se burger or the Handk\u00e4se waffle. The speciality: These unusual dishes can actually be cooked!<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-41f9052\" data-id=\"41f9052\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a6891e elementor-widget elementor-widget-image\" data-id=\"4a6891e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.dammbierbaum.de\/wp-content\/uploads\/2023\/07\/230621-Birkenstock-Kampagne-@2x-1024x576.png\" class=\"attachment-large size-large wp-image-90379\" alt=\"\" srcset=\"https:\/\/www.dammbierbaum.de\/wp-content\/uploads\/2023\/07\/230621-Birkenstock-Kampagne-@2x-1024x576.png 1024w, https:\/\/www.dammbierbaum.de\/wp-content\/uploads\/2023\/07\/230621-Birkenstock-Kampagne-@2x-300x169.png 300w, https:\/\/www.dammbierbaum.de\/wp-content\/uploads\/2023\/07\/230621-Birkenstock-Kampagne-@2x-768x432.png 768w, https:\/\/www.dammbierbaum.de\/wp-content\/uploads\/2023\/07\/230621-Birkenstock-Kampagne-@2x.png 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-33fc267 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"33fc267\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-10f1a14\" data-id=\"10f1a14\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b47d01 elementor-widget elementor-widget-spacer\" data-id=\"1b47d01\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd04780 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd04780\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e4414c2\" data-id=\"e4414c2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4afdb04 elementor-widget elementor-widget-image\" data-id=\"4afdb04\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.dammbierbaum.de\/wp-content\/uploads\/2023\/07\/230621-Birkenstock-Corporate-@2x-1024x576.png\" class=\"attachment-large size-large wp-image-90381\" alt=\"\" srcset=\"https:\/\/www.dammbierbaum.de\/wp-content\/uploads\/2023\/07\/230621-Birkenstock-Corporate-@2x-1024x576.png 1024w, https:\/\/www.dammbierbaum.de\/wp-content\/uploads\/2023\/07\/230621-Birkenstock-Corporate-@2x-300x169.png 300w, https:\/\/www.dammbierbaum.de\/wp-content\/uploads\/2023\/07\/230621-Birkenstock-Corporate-@2x-768x432.png 768w, https:\/\/www.dammbierbaum.de\/wp-content\/uploads\/2023\/07\/230621-Birkenstock-Corporate-@2x.png 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0dc2d8e\" data-id=\"0dc2d8e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0772d6c elementor-widget elementor-widget-heading\" data-id=\"0772d6c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A seamless experience.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b507941 elementor-widget elementor-widget-text-editor\" data-id=\"b507941\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The new brand experience continues the symbiosis of tradition and modernity across all channels and contact points. This includes the new website with integrated blog and online shop, the campaign, content for social media, new packaging design and new stationery. The centerpiece here is the smart networking of all channels: Our own curated content, such as recipe ideas, constantly creates new occasions for use and, with configurable shopping lists and a direct shop link, ensures inspiration and an increased willingness to buy.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The new birkenstock brand world combines tradition and modernity. The smart networking of all channels takes center stage. This is how we present Handk\u00e4se in a modern, surprising and refreshingly unusual way.<\/p>\n","protected":false},"featured_media":94303,"template":"","meta":{"_acf_changed":false,"iawp_total_views":28},"class_list":["post-96891","arbeiten","type-arbeiten","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.dammbierbaum.de\/en\/wp-json\/wp\/v2\/arbeiten\/96891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dammbierbaum.de\/en\/wp-json\/wp\/v2\/arbeiten"}],"about":[{"href":"https:\/\/www.dammbierbaum.de\/en\/wp-json\/wp\/v2\/types\/arbeiten"}],"version-history":[{"count":11,"href":"https:\/\/www.dammbierbaum.de\/en\/wp-json\/wp\/v2\/arbeiten\/96891\/revisions"}],"predecessor-version":[{"id":97974,"href":"https:\/\/www.dammbierbaum.de\/en\/wp-json\/wp\/v2\/arbeiten\/96891\/revisions\/97974"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dammbierbaum.de\/en\/wp-json\/wp\/v2\/media\/94303"}],"wp:attachment":[{"href":"https:\/\/www.dammbierbaum.de\/en\/wp-json\/wp\/v2\/media?parent=96891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}