Communication tuning for a brand icon.
Pitstop at the Nürburgring.
The newly designed Goodyear Lounge directly at the race track. An experience highlight with high-quality materials and a contemporary design, developed and realised by us as a permanent touchpoint for the brand. Surrounded by the exciting atmosphere of the races.
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Promotion Performance.
With catchy slogans and extensive measures ranging from print materials and adverts to social media, we have been successfully managing the communication of numerous Goodyear campaigns for years. The speciality: The two-phase adaptation, oriented to the respective tyre season.
A well-rounded affair on social media.
It’s all about reach, familiarity and awareness for Goodyear, which is why we rely on Instagram and Facebook, among others. We communicate throughout the year on focal topics such as motorsport, performance, products, knowledge and events. Supported by ads and sponsorship for seasonal highlights and test results, we build trust in the brand and product. (Fun fact: over 27 million views for Goodyear Giphy animations in three years!). In addition, partners such as wholesalers are provided with brand content and sales support.